HALAL HOME-GROWN CHAMPION - SOURCING PARTNERSHIP PROGRAM (HSPP)
Become a Halal Home-Grown Champion with the Halal Home-Grown Champion – Sourcing Partnership Program (HSPP)
Unlock new growth opportunities with HSPP, a facilitation program designed to empower halal industry players to stand out in a competitive market. HSPP offers four key areas of support: International Certification (HACCP/ISO22000), Digital Branding, Product Development – Packaging and ESG Awareness Training. Embrace this chance to elevate your brand, ensure quality standards, and enhance sustainability practices!
Excited to join our facilitation program? Discover if you’re eligible to take your business to the next level!
Our Criteria
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Malaysian owned companies
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Valid Halal certification
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Annual sales between RM300,000 to RM50 million
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Actively in operation for the last 3 years
How to Apply for Our HSPP Facilitation Program:
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Click one application form based on your preferred facilitation scope (from the three options available). Note: The ESG scope is mandatory for all companies selected.
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Fill in the required information from the application form and upload all the relevant documents.
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Shortlisted applicants will be invited to present their pitch (details of the pitching presentation will be emailed to the shortlisted applicants).
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Successful applicants will receive an offer letter and agreement from HDC via email.
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The signed offer letter, agreement, and receipt of the commitment fee must be submitted via email to HDC within two weeks of receiving the softcopy documents. (Failure to do so may result in withdrawal from the program)
Note: Each company is allowed to apply for only ONE (1) scope of facilitation.
Scopes of Facilitation Offered:
1. International Certification (GMP/HACCP/ISO22000) Facilitation
We’re offering SMEs (Small and Medium Enterprises) a unique opportunity to receive international certifications – HACCP (Hazard Analysis Critical Control Point) OR ISO 22000 (Food Safety Management System). These globally recognized standards can elevate your business by ensuring food safety, improving your brand’s reputation, and opening doors to international markets.
Our facilitation includes free consultations throughout the entire process, from application to certification. This means you get expert guidance every step of the way, without any cost to you!
Why Should You Apply?
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Increase Credibility: GMP, HACCP & ISO 22000 certifications are internationally recognized and respected, helping you demonstrate your commitment to food safety.
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Access New Markets: Certification opens up doors to new customers and international opportunities.
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Enhance Operational Efficiency: Streamline your food safety practices and reduce risk with industry-leading standards.
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FREE Consultation: Our experts will guide you through every step—from application to certification—at no cost.
What’s Included in the Program?
- 2 Training Sessions
Learn the essentials of HACCP or ISO 22000 through 2 practical training sessions. - 4-6 Expert Consultations
Receive 4-6 one-on-one consultations with our industry experts to help you prepare and implement the right processes. - Stage 1 Audit
We’ll review your food safety system and identify areas for improvement. - Stage 2 Audit
A final, in-depth assessment to ensure you’re ready for certification. - Certification Issued
Once you pass the audits, you’ll receive your official HACCP/ISO 22000 certification—a globally recognized mark of quality. - Facilitation duration: 6 months
Note: HDC does not cover any renovation costs for your facility.
Register now at the link below:
2. Digital Branding Facilitation
In today’s digital-first world, branding is everything. As an SME, you need a strong, compelling digital presence to stand out, attract customers, and grow your business. But building a brand that resonates with your audience doesn’t have to be costly or overwhelming.
Our Digital Branding Facilitation is here to help SMEs like yours create a powerful digital presence—fully funded by HDC.
Through this facilitation, we provide comprehensive digital branding support, including professional consultations, strategy development, and the tools you need to shine online
Why Should You Apply?
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Stand Out in a Crowded Market: A strong digital presence can differentiate your brand and attract new customers.
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Increase Brand Recognition: Consistent, professional branding across digital channels helps build trust and loyalty.
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Boost Online Engagement: Learn how to interact with your customers on social media and through content, driving more traffic and leads.
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Build Long-Term Customer Relationships: Establish an authentic, reliable presence that keeps customers coming back.
What’s Included in the Program?
- Ai and Data Analytics Platform
Improve segmentation, marketing, cost efficiency, and ROI with Ai and data analytics tool. - Training Sessions related to Digital Branding
Designed to help SME owners grasp the key fundamentals of creating an effective marketing campaign. - Advertisement Guidance
Receive a guidance from the professional support team in advertising your brand through multiple platforms such as TikTok and META.
Facilitation duration: 6 months
Register now at the link below:
3. Product Development: Packaging Facilitation
We’re offering a FREE Product Packaging Facilitation to SMEs—helping you create professional, eye-catching packaging that will set your product apart in the marketplace.
Our program covers everything from packaging design to printing, ensuring your product’s packaging aligns with your brand, meet the market demands and expand your business opportunities.
Why Should You Apply?
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Enhance Your Brand Image: Professional, eye-catching packaging helps position your product as high-quality, attracting customers and building trust.
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Increase Sales: Packaging is one of the first things customers notice. Stand out on the shelf or online and increase your chances of purchase.
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Boost Market Competitiveness: Whether you’re a small or an established business, having standout packaging can give you a competitive edge in the marketplace.
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Custom Fit for Your Brand: We’ll create packaging that reflects your brand’s identity and speaks to your target audience.
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Meet the market’s demand: Fulfill client demands and expand your reach internationally with exceptional product packaging that meets export standards. With durable, compliant, and visually appealing—companies can meet global client expectations, build trust, and successfully enter new markets.
What’s Included in the Program?
1. Branding and Packaging Workshop – Engaging session designed to gain deeper insights into your products.
2. Brand Search at MyIPO – Conduct a thorough brand search to ensure uniqueness and secure trademark registration.
3. Packaging Design and Artwork Review – Create attractive packaging designs that meet the market demands and perform a technical review of artwork for optimal quality.
4. Packaging Printing – Finalize and print packaging to prepare your product for market readiness.
Facilitation timeline: 5 months
Register now at the link below:
Additional Scope of Facilitation (Mandatory Training for Selected Companies):
Adaptation to ESG (Environmental, Social and Governance) – Awareness Training (Phase 1) Facilitation
This initial facilitation phase is designed to equip SMEs with foundational knowledge and practical tools in the areas of Environmental, Social, and Governance (ESG) principles. Conducted by an appointed ESG Service Provider, this training introduces participants to the core concepts and benefits of adopting ESG practices, emphasizing how sustainable and ethical practices can enhance long-term business value and resilience.
Key Objectives of the ESG Awareness Training:
1. Understanding ESG Fundamentals:
Participants will gain insight into each component of ESG—Environmental, Social, and Governance—and how these areas impact business operations, investor expectations, and regulatory compliance. The training will cover essential topics, such as minimizing environmental impact, fostering social responsibility, and establishing sound corporate governance practices.
2. Exploring ESG Benefits for SMEs:
The program highlights how adopting ESG standards can enhance brand reputation, foster stakeholder trust, and open up new market opportunities. SMEs will learn how ESG practices can help them stay competitive and respond to evolving customer expectations and market trends.
3. Guidance on Basic ESG Reporting:
Participants will receive step-by-step guidance on creating a basic ESG report. This report outlines a company’s commitment to sustainable and ethical practices, serving as a transparent communication tool for stakeholders. SMEs will be introduced to ESG reporting standards, key metrics to track, and the process of gathering data needed to demonstrate their progress.
4. Tailored Support for Implementation:
The training will address specific challenges faced by SMEs in implementing ESG practices, providing relevant case studies and examples. Companies will gain practical advice on how to make incremental changes toward sustainability, social responsibility, and governance best practices.
This ESG Awareness Training is a mandatory requirement for all recipients of this program, ensuring that each participating company develops a strong understanding of ESG principles. This foundational training will prepare companies to embed ESG considerations into their operations and strategies, setting the stage for further development in sustainable practices.
Note:
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One (1) company is entitled to apply for one (1) scope of facilitation + Adaptation to ESG Facilitation.
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All activities will be done by the appointed service provider for each scope of facilitation.
Frequently Asked Questions (FAQ)
1. Is there a fee for participating in this facilitation?
This facilitation is fully funded by HDC. However, participants must pay a non-refundable commitment fee of RM1,080.00 (including SST).
2. Can I participate in multiple scopes of facilitation?
SMEs are permitted to choose only ONE scope of facilitation per year, for a maximum of two years. This allows for participation in two different scopes across two separate years.
3. What is the duration of the facilitation?
The duration depends on the specific scope selected, as outlined above. Recipients are expected to adhere strictly to the defined timeframe. Failure to comply, without valid justification, may result in withdrawal from the program and penalties imposed by HDC.
4. Can this facilitation be transferred to another company?
No, the facilitation is non-transferable and must be undertaken by the registered recipient as per the registration form and agreement.
5. Can I change the designated service provider for the facilitation?
No, HDC has assigned a designated service provider for each facilitation to support the participants effectively.