KUALA LUMPUR: Malaysia has recorded potential sales of RM345.2 million at the JFEX Summer Show 2025 in Tokyo, reflecting strong international demand for the nation’s halal products and services.
The figure was achieved through more than 100 business-to-business (B2B) meetings facilitated by the Halal Development Corp Bhd (HDC) over the three-day exhibition till July 11 at Tokyo Big Sight.
“HDC’s presence at JFEX 2025 provided a strategic platform for 50 Malaysian halal-certified exporters and export-ready companies to present their products and services to the Japanese market and neighbouring countries.
“This showcase was to promote the Halal Malaysia brand and open a valuable trade as well as investment opportunities for Malaysian businesses.” said HDC head of International Cooperation Mohamad Romzi Sulaiman.
Mohamad Romzi said HDC’s participation in JFEX 2025 demonstrates Malaysia’s commitment to strengthening halal businesses ties with Japan.
He said the overwhelming response and business interest show the growing trust in Halal Malaysia as a global brand.
“We are proud to support our exporters in expanding their reach and building long-term partnerships in this highly potential market,” he said.
According to HDC, Japan remains one of Malaysia’s top five halal export destinations, with export values ranging from RM2.5 billion to RM3.5 billion in 2023 and 2024.
It said the sustained high interest from Japanese businesses has positioned HDC as a key reference point for halal knowledge and expertise.
There were numerous visits and enquiries from Japanese organisations even before the pandemic, HDC added.
“This momentum is further supported by Malaysia’s ongoing participation in World Expo 2025 in Osaka, reinforcing the nation’s commitment to global halal leadership,” it said.
Source: New Straits Times